Introduction
Doing Good Ambassador's Strategic Plan 2025 focuses on uniting individuals and organizations to foster community resilience, encourage volunteerism, and implement impactful projects. The 2025 strategy is designed to drive social transformation through sustainable initiatives such as the Doing Good Food Bank for Community Self Financing and Resilience, aligning with the goals of Good Deeds Day, Mbolo Association, and The Internet Village Gambia Limited.
1. Doing Good Ambassadors Goals
Enhance community resilience through food security initiatives, financial literacy, and volunteer projects.
Strengthen partnerships among organizations to maximize community impact.
Promote volunteerism as a tool for empowerment and sustainable development.
Build awareness of the importance of good deeds in transforming lives.
2. Plans and Timeline
Phase | Activity | Timeline |
Planning | Formation of committees and finalizing project scope | Jan–Feb 2025 |
Awareness | Launch media campaigns and press releases | Feb-Mar 2025 |
Implementation | Start the Food Bank Initiative | Apr 6 2025 |
Engagement | Host GDD events (workshops, Community Fitness, Cleanup, Water, and Food Bank Drive) | Good Deeds Day (Apr 13, 2025) |
Evaluation | Monitor outcomes and gather feedback | May 2025 |
3. Expected Outcomes
Food Bank for Community Financing and Resilience:
Establish a sustainable food bank providing resources to at least 10 families and community students.
Empower communities through financial literacy training, programs linked to the food bank initiative.
Volunteer Impact:
Mobilize 100 volunteers across partner organizations for various GDD activities.
Enhanced Community Awareness:
Achieve 10% increase in participation and community engagement through outreach campaigns.
4. Potential Partners
Mbolo Association: Renewable Energy, Community development expertise and program implementation.
Internet Village: Digital outreach, financial literacy training, and crowdfunding tools.
Fandema Women Skills Development Center: Skills training and event coordination.
The Footstep Farmer: Sustainable farming and food bank operations.
5. Committee Information
Name | Organization | Role | Location |
Isatou Bah | Internet Village | Chairperson | Tujereng |
Aisatou Colley | Fandema Women Skills Development Center (TIVVET SFS) | Implementing Partner | Tujereng |
Simon Gomez | The Footstep Farmer | Farm Manager | Brikama |
Malang Sambou | Mbolo Association | Chairman | Tujereng |
6. Increasing Awareness
Key Strategies:
Print and Digital Media: Collaborate with local newspapers and radio stations for announcements.
Social Media: Create dedicated hashtags (#GDD2025 #GoodDeedsDay #DoingGood) and launch targeted campaigns.
Press Releases: Distribute through trusted outlets and schedule interviews highlighting key committee members and goals.
Timeline: Start awareness campaigns by March 2025, peaking two weeks before GDD.
Key Messages for Interviews and Campaigns:
"Empowering communities through good deeds."
"Building resilience, one good deed at a time."
"Join us in creating sustainable impact for 2025 and beyond."
7. Event Details April 6 2025
Estimated Agenda:
9:00 AM: Registration, Breakfast, Opening ceremony and keynote speeches by partners.
9:30 AM – 11:30 AM: Volunteer activities (community clean-up, tree planting).
12:00 PM – 2:00 PM: Workshops (Food Bank Security, Financial Literacy, Volunteerism).
2:00 PM – 3:00 PM: Lunch, Drinks, Networking session and project showcase.
3:00 PM – 4:00 PM: Closing ceremony and distribution of volunteer certificates.
8. Funding Sources
Grants and Donations: We shall seek funding and partnership through organizations like UNDP, KMC, BAC, NGO, local businesses, Students, and Good Deeds Day International.
Crowdfunding Platforms: Partner with Internet Village to launch an online donation campaign.
Community Contributions: Encourage local participation through in-kind donations and sponsorships.
9. Budget
Expense Item | Estimated Cost (GMD) |
Marketing and Outreach | 175,000 |
Event Logistics | 1,000,000 |
Food Bank Setup and Supplies | 1,500,000 |
Training Materials and Workshops | 500,000 |
Volunteer Appreciation | 250,000 |
Total | 3.425,000 |
10. Milestones
January 2025: Formation of committees and approval of the strategy plan.
March 2025: Media campaigns and finalization of the event agenda.
April 2025: Successful execution of GDD activities.
May 2025: Evaluation of outcomes, and publication of post-event report.
The Doing Good Ambassadors 2025 Strategy Plan aims to inspire action, foster community resilience, and enhance collaboration among partners. By leveraging the strengths of Mbolo Association, Internet Village, and other stakeholders, this initiative will create lasting impacts and set a benchmark for future Good Deeds Day activities in The Gambia.
Prepared by: Joseph Jubril Robinson Country Director, Good Deeds Day International Date: Friday 6th December 2024
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